Make Your Business Cards Keepers

First you have to get your card out there, and then you have to hope you're getting it out into the right places. If you can do that then you're well on your way to putting your business cards to good use, but still, what would be better is if the people that have your card actually keep it, because they work best when they are kept around so it can work as a recurring advertisement from their wallet, bulletin board, and so on.

One of the best ways of encouraging people to hold on to your card for longer than a day is to turn it into something that's more than just a business card. Use the space on the card to create something of value that people will be able to see as more than just a phone number. For this, the space on the back is golden.

Appointment Cards:

Think of what happened the last time you visited a dentist. Chances are they made another appointment for you, and they just as likely wrote the time and day down on a card. If you provide a service that involves appointments like these, then one of the best things you can do is use print out a small appointment form on the back of all your cards.

Calendars:

If the appointment card doesn't fit your business type, then consider a simple calendar, another popular idea. It's the sort of thing that most of us like to refer to once in a while, and even keep in our wallets.

Events Listings:

Some organizations hold regular events for clients or the public. This is especially true in show business. If your business fits this mold, then the next thing you should do is ensure that your upcoming or regular events are listed on every card you give away. The trick to this calculating how many cards you'll need between the times you need to update the events, but that's something you'll be able to work out rather quickly with experience.

Magnets:

A magnet requires a bit more of an investment on your part, but the payoff is incredible. Not only do a large number of people like magnets and keep a small collection of them, but they keep them in one of the spots looked at most often: the fridge. If you already have a business card design that's been working for you, consider transferring it straight over to a magnet and then be prepared to hand out your business card magnets wherever possible.

Coupons:

The absolute best way to attach value to your business cards is to actually attach value to your card. Allowing it to be used as a coupon or a voucher will not only get people to keep it, but it will motivate them that much more to use your services! Any of these options may work for you, so choose wisely and remember to point out that value every time you give a card away.